Dyson Holiday + BFCM 2017
ADVERTISING | BRANDED CAMPAIGNS
CHALLENGE: The holiday season is the most competitive time for all advertisers on Amazon, and Dyson wanted to tell larger brand and product stories through the Amazon Advertising platform to help customers better understand their products and innovative thinking.
SOLUTION: We created a cross-platform campaign to engage with customers on a deeper level leading to a tailored landing page experience. Our team pushed the Dyson design bar while at the same time included content for customers to learn more about specific Dyson products.
MY ROLE: Lead designer
RESULTS: The engagement for Dyson BFCM was nearly 200% above the landing page benchmark (1.925% CTR), selling out their air purifier product from 11/24-11/27.