East African Bakery

Bakery/Food  |  Interactive, Photo direction

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CHALLENGE: Create a unique online experience to capture the story of Francesco O'Ryan and his expanding business. O'Ryan immigrated to the United States and worked his way through school, but missed the authentic flavors of his home, so he created East African Bakery.

RESULT: A colorful and photo-rich site with fun, hidden details to play around with. The experience communicates O'Ryan's story in an engaging way, encouraging users to explore and get a taste themselves.

MY ROLE: I brainstormed and concepted different approaches to the site, assisted in an internal photo shoot to create the photography for the site.

AWARDS: AIGA 2014 Design Show winner


This project was completed at KNOCK, Inc.

CREATIVE DIRECTOR: Todd Paulson
DESIGNERS: Meenal Patel & Juliana Nagan
COPYWRITER: Mary Lou Hidalgo
PHOTOGRAPHER: Carl Martin
PRODUCTION ARTIST: Kevin King
DEVELOPER: David Harris