CHALLENGE: Introduce the new Honor 5X phone to the U.S. market through a co-branded campaign with Amazon Prime Music, which included a unique acoustic showcase at SXSW in Austin, TX.

DELIVERABLES: A custom landing page experience that included live stream of the showcase for desktop, tablet and mobile as well as 80 supporting banner units, 6 large-scale printed banners, 1 spotlight unit and several other items.

MY ROLE: Lead designer

Early concepts

RESULTS

Campaign launched on time

First of its kind integration of live stream on mobile

1,202 guests attended the event

Huawei was the #1 unlocked cell phone brand on Amazon the week of the event