Pense PME

News/Media  |  Identity, Interactive

cover_2.jpg

CHALLENGE: Create an identity system and online presence for Brazilian journalist Bruno De Oliveira.

RESULT: The identity was inspired by technology, which is the industry De Oliveira writes about. I created custom letterforms that play off geometry and angles in order to take on a high-tech look and feel. The shapes are simple and uniform, and the gradient adds movement and direction to the logo. A system of icons was developed as a wayfinding tool throughout the site.

MY ROLE: I was in charge of creating all components for this project from identity to online.


Sketches/Initial Concepts


Final Identity


Final Design

A darker color scheme was incorporated to highlight the branding and individual stories and categories. The website uses Wordpress as the CMS. This project was completed at KNOCK, Inc.

DESIGN DIRECTOR: Laura Qvale
ART DIRECTOR/DESIGNER: Juliana Nagan