ADVERTISING | BRANDED CAMPAIGNS
CHALLENGE: Help Revlon extend its "Love Is On" campaign in a bigger way through a new social campaign called "Love in 3 Words"
DELIVERABLES: A first of its kind box execution with a charitable tie-in along with multiple other executions (tailored landing page, traffic drivers, Fire tablet, etc.) delivered across the Amazon ecosystem throughout the month of February.
MY ROLE: Lead design and execution
10 million Amazon boxes delivered
155 million media impressions
13+ articles published from news outlets like Bloomberg, Nasdaq, Forbes and BizJournal