We Heart Trees 2013

Promotional Campaign  |  Identity, Interactive


CHALLENGE: Redesign the internal campaign for Arbor Day at KNOCK focusing on broadening the overall reach and meeting the donation goal of 2013 trees. 

RESULT: The site was featured on several prominent design blogs including the CSS design awards, Design Work Life and The FWA. Traffic to the site increased significantly from previous years. We met our donation goal by inviting users to create their own tree and pledge to use less paper products. Simple and fun!

MY ROLE: This was a highly collaborative project between me and the other team members. I participated in brainstorming new campaign ideas and shared in the design of the logo and other illustrations for the site.

We produced a short video to promote the new site and campaign. 

COPYWRITER: Dan Armstrong
DESIGNERS: Juliana Nagan, Bryan Pieper, Tousue Vang