BBH McGuire and Associates

BRANDING

I designed a unique identity, including marketing materials, for my client, who is an Allstate insurance franchise owner and CEO. He was planning to open a couple of new locations for his business and wanted to develop something special to represent his brand, something that could be used on a wide range of materials including vehicles, clothing, swag, payroll checks, billboards, stationery, etc.

The goal was to create something simple, modern, and that could be used alone or with the Allstate logo. The result is a logo that feels modern, trustworthy, and professional.