Buffalo Wild Wings

BRAND, DESIGN, VIDEO

Buffalo Wild Wings (BWW) was looking for support in creating a video that provided customers with updated information about their fantasy football draft league during COVID-19. I had limited assets to work with and also had to integrate different beer brands to create a cohesive look that was on-brand for BWW.

I wanted to create something that was warm and inviting. I used bold, type-driven graphic treatments, lots of texture, enticing product shots, and a simple approach to representing the different beer brands. Because this video centered around football, I illustrated some football plays for intermediary slides for added visual interest. The client loved the storyboards and ideas I brought to the table and had minimal edits throughout the process.