I created a cross-platform campaign to engage with customers on a deeper level with video content that lead to a tailored landing page experience. I integrated custom illustrations that aligned to the Dyson brand while adding some personality and fun to the designs. I also dug around on the product detail pages and found some interesting and funny reviews to feature.

Results

The engagement for Dyson BFCM was nearly 200% above the landing page benchmark.

Air purifier sold out from 11/24-11/27.