Revlon #LoveIn3Words

I helped Revlon extend its "Love Is On" campaign through a social campaign and partnership with Amazon Advertising called #LoveIn3Words, which included a first of its kind box execution with a charitable tie-in. I designed and executed print and digital components, including the printed Amazon boxes, a tailored landing page, Fire tablet and Fire TV video landing pages, and more.

These were delivered across the Amazon ecosystem throughout the month of February. The primary goal was brand awareness, which was measured by click through rates (CTR). All of the platforms met or exceeded the CTR benchmarks, with Fire tablet yielding the highest results.

As the lead designer, I worked closely with our internal box team as well as Revlon’s agency partner to help conceptualize the campaign from start to finish. Communication and decision-making were critical factors to help us hit our deadlines for the printed boxes. I was able to quickly navigate feedback from multiple stakeholders to deliver a high-quality design that met both Amazon and Revlon’s beauty bar.