Fossil Smartwatches
As the lead designer for Fossil, I helped the brand grow within the Amazon ecosystem through a series of custom and tailored executions that spanned desktop, tablet, and mobile devices. My strategy was to focus on interactive and video-based ad products to help increase engagement and drive sales.
Custom look book
One of my favorite executions was a custom look book for the Fire tablet device. I created an animated wake screen to help drive customers into the experience, which allowed them to learn more about the new Q Touchscreen Smartwatches and purchase directly on device. I worked closely with a developer to create, test, and launch the custom look book experience.
Tailored landing page
Tailored landing pages allow for richer brand storytelling. I utilized this tool to design and build a page to advertise the new collection of watches for our desktop, tablet, and mobile customers.
Results
Fossil’s effort to advertise in new and innovative ways lead to an increase in sales for them and greater revenue for our advertising account team. It was such a rewarding feeling working with a great client like Fossil and helping them grow their business with Amazon. I had so much fun working for this client and with my team.
Client
Fossil
My role
Design
Credits
Campaign manager: Sarah Schager